Thing 3 : consider your personal brand

I’ve been thinking quite a bit about my personal branding before CPD23, I think because of reading quite a few blogs from last year.  I’ve tried to tie in my various social media accounts, this has worked well with twitter, Pinterest , and Google+ but not so well with my blog, I have tried to change the account name to match but so far I haven’t been able to make it work. I’ll be setting up a LinkedIn account soon, that will also have the same name, though there are a surprising number of Siobhan Thomas’ in the world. This has also affected me when googling myself, but adding ‘library’ brings up my twitter account first, and then my introduction to myself on the LIS New Professionals Network, which includes a link to my blog, so overall I am pleased with that.

I use the same photo of myself for everything, and it’s a very recent one too, though I’m not sure how professional it is.

The most important thing is that you can see my big glasses and red hair, if anyone hates the hair they won’t employ me but also hopefully nobody will be surprised at any interviews I get. My visual brand could be better, though I do love the look of both my twitter and blog they don’t really tie in, I think that will be my goal for this week, along with joining LinkedIn.  Other than not matching I think visually it’s good, colours I love, not too over-the-top and eye-straining, not too stark and professional looking, I’m happy to mix personal and professional online. After all, a lot of the people I follow I like as people as well as being interested in what they have to say about libraries, and I hope it works the other way around.

Because I couldn’t think of a image that goes with the theme of this post I will end instead with a lovely picture of a cat.

Image credit: jzkornbluh from Flikr

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